Job Description

Job Description

Job Description

Hybrid

Why You’ll Love This Role

Most marketing job posts blur together. “Fast-paced environment.” “Wear many hats.” “Be creative.”

Not this one.

We’re Hailey-Petty Law Firm, a Texas-based estate planning and probate practice that helps families protect their life’s work and care for loved ones. And we’re growing. Fast.

We don’t need another “idea person.” We need a marketing manager who can partner directly with the owner of the firm to scale it — and then execute like a pro. Someone who can take a strategy, run ads, connect the tech, analyze the data, and actually make the phone ring.

Here’s what’s different about this role: sometimes you’ll be shoulder-to-shoulder with the owner, collaborating on big-picture growth moves. Other times, you’ll be in the zone on your own — headphones on, music playing, cranking out landing pages, building CRM automations, running reports, and making sure nothing slips through the cracks.

If you love seeing a plan through from idea to measurable results — and you’re tired of jobs where marketing is just “posting on social” — this might be the role you’ve been waiting for.

Compensation- • Base salary: $60,000 - $75,000/year • Additional performance incentives tied to marketing ROI and firm growth

$60,000 - $75,000 yearly + additional performance incentives

Your Day-to-Day

Marketing Strategy & Paid Advertising

• Manage and optimize Google PPC and Facebook Ads (budgets, targeting, landing page design, copy direction, A/B testing, reporting)
• Track full-funnel performance: cost per lead, cost per consult, ROI
• Ensure everything — from keywords to copy to landing pages — is aligned and converting

Website, Landing Pages & Tracking

• Build and update landing pages (WordPress or similar)
• Connect forms to CRM (Lawmatics, Clio Grow, HubSpot, etc.) so no lead slips through the cracks
• Maintain attribution, analytics, and reporting systems

Data Analysis & Reporting

• Use Excel and AI tools to dig into marketing and sales data to uncover hidden wins
• Create clear reports, charts, and dashboards to explain findings
• Present insights to the owner and leadership team in plain language so decisions are data-driven

SEO & Organic Growth

• Oversee on-page SEO basics (titles, H1s, meta descriptions, image alt text)
• Work with content providers to ensure blogs, videos, and guides are optimized to rank

Email & Automation

• Manage segmented email campaigns and drip sequences for leads, clients, and referral partners
• Analyze open, click, and conversion metrics — and make them better every month

Referral Partner Outreach & Business Development

• Coordinate partner appreciation campaigns (gifts, drop-offs, event touchpoints)
• Plan and manage webinars, workshops, and referral trainings
• Track and report partner relationships and results

What We’re Looking For…..

• Are obsessed with performance — tracking numbers, testing angles, improving ROI
• Have 5+ years of experience in marketing (preferably law firm or local services)
• Know how to make Google PPC and Facebook Ads profitable
• Can learn tech tools quickly and troubleshoot without handholding
• Value execution over endless brainstorming sessions
• Want your work to actually mean something beyond “more clicks”

Hailey-Petty Law Firm, LLC, makes estate planning your Legacy, not a burden for your loved ones.

Our commitment is to support clients at every stage, guided by a few core principles:

• Education. We focus on helping clients fully understand their legal situations and options to ensure they feel informed and confident in making the best decisions.
• Effective resolution. We don't just help resolve legal issues; we attempt to resolve them in a manner that best protects clients' interests and their futures.
• Building Trust. We aim to build that trust by maintaining open, transparent communication and providing honest guidance.
• Collaboration. We foster a collaborative environment where clients' thoughts, concerns, and questions are always welcomed, ensuring that our legal strategy reflects their unique perspective.

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