Job Description

Job Description

Job Description

Reports To: VP, Development

Position Classification: Exempt

Location: St. Albans, East

Basic Function:

The leader provides strategic oversight and execution of all marketing, brand initiatives, and internal communications that achieve brand awareness, brand loyalty, business growth, and competitive advantage for FamilyCare Health Centers and FamilyCare Foundation. The manager serves as advisor and implementer for the executive team.

Qualifications:

A Bachelor's degree in marketing, communications, or related fields is required

Minimum of three years of marketing, communications, and public relations experience

Excellent communication (oral, listening, and speaking), diplomacy, discretion, writing, and presentation skills

Demonstrated ability to manage multiple projects and consistently meet deadlines

Understanding of nonprofits, including mission, vision, and social change

Experience managing press relations and crisis communications

Strong knowledge of various social media platforms and digital marketing strategies

Experience in web development

Duties and Responsibilities:

Develop and implement a comprehensive marketing plan for FamilyCare Health Centers and Foundation

Directs the development and production of all brand messaging used in multiple modalities such as print, television, direct mail, radio, and digital media

Manages all advertising and media placement for FamilyCare services and locations

Support the marketing and communications needs of the FamilyCare Foundation

Ensures FamilyCare's image and brand are consistent across all media and communications

Cultivates new and existing relationships with vendors and the media to facilitate the organization's media and public relations objectives

Oversees internal communication such as memos, e-mails, monthly newsletters, etc.

Clearly conveys written and verbal communication to internal and external audiences

Executes a coordinated social media strategy that strengthens all aspects of 'FamilyCare's digital presence across multiple channels such as Facebook, Twitter, Instagram, etc

Maintain a positive social media presence through regular engagement with social media followers

Promotes FamilyCare's accomplishments and events through press releases, media alerts, and stories placed with local and national media outlets

Manages stock of printed materials and promotional items; manages organizational displays; distributes materials to sites and managers as requested

Manages the budget and inventory of promotional items

Routinely recommends strategic and tactical changes to increase access to care and brand recognition

Other duties as assigned

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